I really like the idea behind this video and how they're used secrets from PostSecret which is an art project which is very popular with the audience who are likely to watch this video. I really like the way the people are revealing their secrets and how this fits perfectly with the meaning of the song and the song title of Dirty Little Secret.
The fast cut, almost flashing images of the secrets at the very beginning of the video it quite an unconventional way to start a music video and something I really liked. I think the editing in this music video is really interesting and the way they've blurred out some of the people to make the secrets stand out gives the sense that you're finding out a secret not a lot of people know, which really grabs your attention especially since some of the secrets are a bit shocking. The way you can relate to some of the secrets makes the video even more effective as you sit there thinking "that's me" to some of them. This is also the case with Tell Me I'm A Wreck video by Every Avenue, which has a similar concept to this video but about something different.
I really like how the band are in an empty building with all the secrets on the wall behind them, it makes the typical band shots that most music videos have a little different. The bright flashing lights used in these shots gives the sense of a live performance which would appeal to the person watching the video.
The styling of the band is again quite typical of the genre of music but they don't look as smart as Fall Out Boy because they wanted to give a different impression. They seem quite laid back as they're just in jeans and t-shirts which makes the audience see them as ordinary people instead of famous singers.