What directors need to consider when making a music video

• Budget
• The time they have to plan/shoot it
• Styling of the artist
• Genre of music
• Narrative element or not
• Theme
• Target audience - age, gender, interests
• Props or people they want in the video
• Conventional/controversial video
• Lyrics
• Setting/filming location
• TX Rating - when and where will it be distributed
• Artists input - anything inparticular that they want the video to show