I really like the editing in this video and how the narrative is backwards; the video starts at the end of the story and then you follow the couple back in time. I think this makes it interesting and different from many of the usual music videos, which is good because it's obviously used as publicity for the band so they want it to stand out amongst other videos in this genre. I like how the band appear alongside the characters in the video, instead of just in the typical live performance shots. They use some interesting shots such as extreme close-up of items of clothing which again make it interesting to watch. They also use shots where you're looking up at the lead singer which gives the feeling that he's of importance. The styling of the band is very typical of the genre of music and the characters in the video seem to be similar to the fans of the band. They live the kind of lifestyle the fans of New Found Glory would enjoy from the storyline portrayed in the video. The ending is different from many typical music videos as it's quite abrupt and you're not really sure how it's ended, which is partly because the narrative is backwards. I quite like this as it makes the video stick in your mind, and as a band trying to promote their song I think this is what New Found Glory intended to do.
